Experimental typography

The brief was to create my word (vision) and produce some experimental type expressing the word.

My first idea was to write the word vision with carrots becasue they are suppose to help improve our vision, i then thought of expressing it in the way that some people see text as blury unless they wear glasses to bring it into focus.

I wanted to explore fog, rain and mist whilst driving as it affects our vision. Firstly I wrote the word out and stook in in the shower, i wanted to get the effect of rain in front of it to make it less visible, as you can see in the photograph I didnt achieve the effect I wanted to create.

As this technique wasn't successful i decided to play around with the shutter speed on the camera, i then got camera shake and achieved the out of focus effect i was after. I then got the text wet and smudged the ink, ripped the paper just to see what effects i could create, here are the original photographs i took:

The photos were then put into photoshop, I played around with different effects and overlapped the different photos to create some experimental type which expressed vision.

I chose my favourite and experimented with different colours.